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Business Problem: Introduce the "Power to Be" mantra and campaign. "Join the 30 day challenge" call to action.

Tone: Inspirational | Motivational

Distribution: 2min Anthem, Five 45sec Social Media Vignettes

Experience the whole campaign live at

Ask me how we converted this anthem piece into 5 social media videos.

Director - Mckay Watson

Strategist - Mitchell Henderson, Justine Bloome

CopyWriter - Taylor Christensen

Producer - Sydney Garcia

DoP - Lincoln Gutke

Editor - Mckay Watson

Gaffer - Phil Shepherd

1st AC - Kent Broadbent

Wardrobe - Haley Hoffman

HMU - Jodi Gleeve

Art Director - Lacey Clarke

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